Ms. B's BBQ & Catering (Connect Plus Package) Website Manager Mail Manager Form Manager Randy Murcer, Owner www.msbsbbq.com

Case Study

About Ms. B's
Based in Norman, Oklahoma Ms. B's BBQ & Catering specializes in full service catering for any occasion. For its ConnectBuilder site, Ms.B's uses Website Manager, Form Manager and Mail Manager to advertise, educate and communicate with potential customers. Randy Murcer started Ms. B's BBQ & Catering almost a year ago, and quickly realized the value of having a website.

"Now, people see my ad in the phone book, find my web address...and visit my site." When Murcer learned about ConnectBuilder, he was already advertising his business locally through an ad in the Feist Oklahoma City Area Directory. One of his goals was for Ms. B's to earn $250,000 a year. In order to achieve this goal, Murcer wanted to reach an even larger audience. He was pleased with the results he had gotten from his Feist ad, and decided to see what a ConnectBuilder site could do for him. "I like to keep things together," Murcer said, "Now people see my ad in the phone book, find my web address listed there and visit my site."

ConnectBuilder Pays Off
Being a business owner Murcer says he has "learned that saving money is important." Within the first couple of months, Murcer was pleased to see his ConnectBuilder site had proven to be a wise investment. Msbsbbq.com received hundreds of hits, visitors requested quotes and Murcer earned a couple of catering jobs he wouldn't have otherwise. "One job," Murcer said, "basically pays for (the service) for a year."

The Perfect Combination of Tools
Ms. B's BBQ & Catering has experienced such great success with its website because it uses ConnectBuilder tools in a strategic manner. Website Manager allows Ms. B's to update its site and keep visitors informed; while Form Manager encourages them to take action and request a quote. In addition, Mail Manager is being used for an alias email account called "info" to receive customer service requests, and for standard email to answer these requests immediately.

Murcer has created a web presence for Ms. B's BBQ & Catering that invites interactivity and responds quickly to customers. This shows us how effort combined with the right mix of ConnectBuilder tools can drive growth for your business, easily and affordably!

Favorite Tool: Form Manager